Skip to main content

Posts

Showing posts with the label attitudes

Attitudes: Components and Measurement by Thurstone, Likert and Semantic Differential Scales

Attitudes: Components and Measurement by Thurstone, Likert and Semantic Differential Scales Introduction Attitudes are complex psychological constructs that reflect an individual's positive or negative feelings, beliefs, and evaluations about a particular object, person, or event. Attitudes are crucial in shaping behaviour and influencing information processing and decision-making. To better understand attitudes, researchers have developed various frameworks and measurement tools to assess them. Components and Measurement by Thurstone One of the earliest frameworks for understanding attitudes was developed by Louis Thurstone, who identified seven primary attitudes that individuals hold: pleasure, displeasure, approval, disapproval, favourable, unfavourable, and neutral attitude. According to Thurstone, attitudes can be measured by determining the strength of an individual's feelings towards an object or event, with stronger attitudes indicating more intense feelings and evaluat